Welcome to the unofficial Avatar: The Last Airbender and The Legend of Korra news blog, your best source for everything Avatar, including the shows, comics, fans, and cast & crew. The Legend of Korra releases online Fridays @ noon EST.
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Well, there it is, the last ever Legend of Korra TV rating, and it’s the lowest ever: 1.080 million viewers watched The Terror Within on-air. Goodbye and good riddance to TV ratings for this show - starting this Friday new episodes of Korra will be uploaded online weekly at noon EST on nick.com, Amazon, and Google Play.

See the complete Avatar: The Last Airbender and The Legend of Korra TV ratings here.


This is such an amazing poster!


Lots of you have been asking what time new episodes will be added to nick.com moving forward! Remaining Book 3 episodes will be added to nick.com on Fridays at 12:00pm (noon) EST. We will update with the link for this Friday’s episode “The Stakeout” as soon as it’s live :)

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Check out the first gameplay from Platinum Games’ The Legend of Korra - IGN exclusive interview with the Japanese studio behind the upcoming game and gameplay footage at SDCC 2014 [OFFICIAL]

The Legend of Korra creators on the show’s future - IGN interview with Bryke, Janet Varney, and David Faustino at SDCC 2014 [OFFICIAL]


Clip from “The Stakeout”. From Nick.com

Bryke’s full SDCC explanation of the shift to online

BK: So obviously there’s been a big shakeup. We wanted to address that quickly but we don’t want to take too much time because we’re here to have fun and we have stuff you guys haven’t seen yet. But pulling it off the channel and moving it to digital exclusively is part of the huge sea change in the whole industry. I’m sure you’ve seen articles about cable numbers and streaming and companies doing their own content and all sorts of stuff. So obviously we’re in the middle of a huge change. And things have changed just for us since we did in Avatar in 2005-2008 and then when we came back in 2012. And when Book 1 of Korra came out it did pretty good on TV but its online presence was just insane. Not only the chatter from all the fans but the actual numbers in terms of digital downloads and streaming, it’s just been huge. And as the show’s gone along, by Book 2, the numbers in the digital streaming greatly outweighed the channel.

It’s no secret that Avatar, especially Korra, is not typical Nickelodeon fare. And so they’ve had kind of a hard time fitting it into their programming. But basically the Book 2 finale, the numbers were insane when they streamed it, when it went on Nick.com. It was the biggest event they had that year. And that show, digital downloads for that season was amazing. And, as you’ve seen, not so much on the channel. So it’s just part of this shift over.

It definitely caught us by surprise and it wasn’t necessarily done in the smoothest way and that was upsetting to many of you and us as well.

So, we’re moving over to digital. It’s actually a plan that was in place earlier and it changed course and then went back in a bit of a messy way. But thanks for sticking with us.

MD: It won’t effect what the show is or what stories we’re telling. We’ve already written the scripts, we’ve finished all the pre-production, we’re just doing post and Studio Mir is finishing the animation. Other than it not being on the Nickelodeon main channel nothing is changing. You get to see it, which is the important thing.

It’s disappointing they’re not backing up these “huge numbers” with… well, numbers, because the way they’ve vaguely explained this all makes it seem like they’re just doing damage control without actual evidence that the show is doing well online.


SDCC 14 Legend of Korra Panel (without con exclusive videos)


Check out the killer poster our panelists will be signing here at the Nickelodeon booth from 1:15-3:15!

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Screen shots from some upcoming episodes! Looks like Korra goes Hannibal Lecter on us!

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